The Bloomberg-funded Embrace Project, led by the ACEPHAP–TAConnect consortium, held its inception meeting in Borno State to introduce the initiative and align major stakeholders. The project aims to strengthen safe motherhood and newborn care. The meeting gathered key officials from ACEPHAP, the Borno State Ministry of Health, traditional institutions, and development partners such as WHO, UNICEF, CHAI, and Lafiya, all demonstrating strong multisectoral support. Stakeholders emphasized evidence-based strategies, coordinated action, and community engagement to improve maternal and newborn health services. With shared commitment and collaborative momentum, the project is set to drive long-term improvements in maternal and child health outcomes across the state.